Our signature look
Our brand colors set us apart from the crowd and tie our brand experience together to make sure Pendo always looks like Pendo—in our product and throughout our content.
Pank, our signature pink hue, is at the heart of our palette. It embodies our passion for product and reflects our vibrant spirit. Our most prominent color, we wear Pank proudly and with purpose. It should always be present in our branded materials, especially in places where the brand isn’t already established.
RGB: 255, 72, 118
A focused family of warm and cool tones support pink, giving us more energy, flexibility, and recognition. Absolute tints of 60 and 30 are integral to the secondary palette. These varying tints can layer to add depth, becoming both vibrant and calm.
RGB: 69, 70, 224
RGB: 143, 144, 236
RGB: 199, 200, 246
RGB: 139, 75, 239
RGB: 185, 147, 245
RGB: 220, 201, 250
RGB: 214, 88, 211
RGB: 230, 155, 229
RGB: 243, 205, 242
RGB: 255, 140, 0
RGB: 255, 186, 102
RGB: 255, 221, 179
Rich neutrals add depth to our visuals, creating a canvas for other colors to sing and pop.
RGB: 6, 1, 25
RGB: 23, 4, 74
RGB: 67, 34, 119
RGB: 198, 193, 219
RGB: 239, 238, 242
RGB: 255, 255, 255
The following guidelines inform how to use our primary and secondary palettes in a way that supports our brand and ensures colors appear properly when used together.
Use neutral light/dark colors as backgrounds
Layer high-contrast colors
Use tone-on-tone with bold/deep colors in the foreground
Add additional colors to the palette
Layer low-contrast or clashing colors
Use tone-on-tone with bold/deep colors in the background
Contrast and accessibility
The following visualization shows approved text colors that may appear on each brand colored background. These are the only combinations that meet WCAG 2.0 accessibility contrast requirements.
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